7 Facebook Strategies For Magento ECommerce Stores

Non-nonsense Facebook strategies for Magento stores to utilize Facebook, both on the website and on

Facebook fans just wanna have fun. They want excitement, novelty, poignancy and cats. Are your buyers on Facebook? If so, how can you bring out the fun side of your merchandise? Magento websites that feature consumer products like toys, unique products, jewelry, niche products and humorous t-shirts have an edge on Facebook. Purveyors of plumbing parts, industrial fasteners, and gravel will have a tougher time succeeding on this social media platform. Business-to-consumer (B2C) eCommerce sites are more likely to find their audience on Facebook.

Strategy #1: Make Products and Pages Easy to Share on Facebook Every product page, every blog post, and certain CMS pages should have an obvious way of sharing the page on Facebook and other social media sites. Some Magento themes already have this built in and just need social sharing configured. If not, select an extension. We recommend the “Add This” extension, which provides access to a dizzying selection of 350 possible social media services, including Facebook.

Strategy #2: Check Out with a Facebook Account Requiring shoppers to create an account can kill the sale. However, most people never sign out of their Facebook account. Offer them the chance to check out using their Facebook account. This is a convenient way to finish up the purchase. The general search term for this type of extension is “social login” and many options are available on the Magento Connect website.

Strategy #3: Put Facebook Content On Your Website If your Facebook page is maintained regularly, recycle the content. Install a Facebook Activity Feed box that shows the last couple of posts and provides a button to “like” the page. Facebook offers a tool in its “developers” forum, or try one of the extensions on Magento Connect.

7 Facebook Strategies For Magento ECommerce Stores